Is your business website generating enough leads to grow your business? According to a 2019 report from Search Engine Journal, 63% of local business websites get less than 500 visitors a month. That’s less than 20 visitors a day. So despite the Internet opening up a vast window of opportunity for businesses, most local businesses aren’t reaching enough people to generate leads, appointments, and sales. Local businesses can reach out to thousands of visitors with the right marketing mix. They can then turn those visitors into leads by presenting the visitor with a compelling call to action.
Here are six ways many business owners are taking advantage of online advertising. Frequently, these owners find it highly profitable to hire a local digital marketing agency to deliver results.
1. Email Marketing:
For a local business, email is the most effective way to market your company. Whether the recipient is a potential client or someone looking for information, an email is the quickest and easiest way to connect with a potential customer. With email, a business can send targeted messages to a specific segment of a customer’s contact list. It can also be used for internal communications with employees, so if you want to notify employees of a change or an upcoming sale, send them an email.
2. Social Media:
Twitter, Facebook, Instagram, Pinterest, or LinkedIn are just a few examples of how social media can be used to your advantage. A business can stay in touch with its current customers and potential customers on these sites by sharing great content or sending out unique offers. Social networks are highly effective at advertising local companies because many people use them to find out about new businesses in their area, so this type of advertisement can be highly cost-effective.
3. Blogs:
Another way for local businesses to promote themselves online is through blogs. Blogs allow a business to connect with their potential clients by talking about products and services that can genuinely help them. Blogs also enable the company to show off its expertise in the industry, which is highly effective at drumming up new clients. Blogs are relatively inexpensive to create, and that is why they can be so effective.
4. Video Marketing:
With video marketing on YouTube, Facebook, and other social networks, a business can reach more people than ever before. Potential clients can see how a business operates, what its employees look like and get insight into the personalities of the company. Video marketing is more effective than any other type of online advertising you can do. Consumers are always looking for an easy way to learn about a product or service before they purchase it, and videos are one of the best ways to do this. Video can help a business’s internet presence, and it can also help to increase brand awareness.
5. Search Engine Optimization (SEO):
Search engine optimization is a proven method of increasing a business’s online visibility. When a company does well in the search engines, it can increase traffic to the business’s website and rank higher on the first page of results. Search engine optimization provides local businesses the opportunity to compete with many other companies when it comes to getting found online.
6. PPC Advertising (Paid Search):
For a local business to get in front of its target audience, it must run effective PPC advertising campaigns. For a small start-up business, PPC can be a beneficial method of reaching their target audience and increasing brand awareness. Search engine marketing is highly effective at getting in touch with customers because it will show up when someone is typing in a specific product or service.
The methods listed above are just a few ways a local business can get the most out of online advertising. They are all proven to be effective, so every business must find the method that works best for their company. To get the most out of these methods, however, you must have good information to help you choose the best strategy for your business.
Of course, once you get the visitor to your website, you need to have a way for them to engage with your site. Giving them a reason to share their information and making it easy for them to do so at the same time. The Conversion Cloud® has multiple modules available to provide lift to the number of leads you’re getting from existing traffic, as well as the new traffic you’ll get when you implement some of the above.